Thank you for visiting my website.
I am a fashion-focused content strategist who excels at creating compelling digital user experiences to engage an audience.
That’s the end of the formal introductions.
I live in New York City but was born in Britain. I’ve lived in Sydney, Australia, too (nice beaches). And Spain (nice ham). I think Irish Terriers are the best dogs. In a low-lit room I’ve been told I could pass for Katharine Hepburn.
You know that voice that makes a brand relevant and dynamic? I have the passion to make that happen (and possess the content production, research and analytic skills to boot).
My career started in print – back when the publications that gave you paper cuts had editorial voices that were just as sharp. (I’ve written for Vogue Australia for ten years and was the Senior Editor at Rupert Murdoch’s highest-circulating Australian Sunday supplement, among other things.)
Today, much of the best content* is online and digital is where I’m at: from copywriting and brand development for New York’s brightest 360 creative agencies to contributing to two of the world’s most widely read editorial websites: MailOnline.com and Vogue.co.uk
In the recent past, I’ve developed, launched and edited a fashion website for the UK’s leading omnichannel broadcaster Channel 4, which not only worked to promote and strengthen the viewer’s experience of the channel’s fashion-related television shows but also became a SEO-hitting destination in its own right. We also partnered with ShopStyle.co.uk to present an ecommerce experience.
On a smaller but perfectly put-together scale, I write and manage the editorial strategy for The Unique Creatures, a fashion website set up by ad creative extraordinaire Howard Collinge of The Sunshine Mind Collective.
If you are looking for a strong content producer, who understands how to make an engaging digital experience from the inside and out, contact me at email@example.com, tweet me @hannah_rand, Tumblr with me or find me on LinkedIn.
*source: my opinion
News: Crosby Noricks of PR Couture was kind enough to put my thoughts about the future of fashion content, editorial and copywriting on her blog